Use case: You have a select number of dedicated customers who have opted -in to hear the latest updates about your company and products. Using MailChimp, Constant Contact, or other email outreach services, you send them short, engaging newsletters that boast uber-clickable headlines as well as powerful calls-to-action (CTAs). Newsletters are typically under 500 wordsContinue reading “e-Newsletter Copy (Sample)”
Author Archives: Carmen B
Product Promotion (Sample)
Use case: You are launching a product, collecting product news, or revamping product copy for a new audience. Either way, you need an in-depth look at what your product is with an article focused around common questions your customers are going to ask. You want to drill down on one specific item in a friendly,Continue reading “Product Promotion (Sample)”
Product Descriptions (Sample)
Use case: You have an extensive catalog of products and now you need to describe them to customers across a variety of platforms. Better product blurbs generate more interest and lead to more sales. Through the text you choose, you will convey what customer persona you are targeting and what problem they are trying toContinue reading “Product Descriptions (Sample)”
Product Marketing (Sample)
Use case: You have a new or preexisting product to which you want to call ongoing attention. You might be looking to drum up some online reviews, attract new users, close more sales.
Informational Listicle (Sample)
Use Case: You have developed your niche and built an audience that trusts you. Now, you want to recommend worthy products to them and be part of making sales for brands you trust.
Brand-Building Blog (Sample)
Use case: You have a solid brand, you have a worthy product, and now you’re looking to pitch that product (and your own expertise in the industry) to potential customers all over the web.
CB Copywriting 