Use case: You have an extensive catalog of products and now you need to describe them to customers across a variety of platforms. Better product blurbs generate more interest and lead to more sales. Through the text you choose, you will convey what customer persona you are targeting and what problem they are trying to solve. Most product descriptions will be no more than 100-200 words and will focus on one major SEO keyword.
Please note that all of these blogs are intended as hypothetical samples only. They do not represent actual clients and the content has not been posted elsewhere on the web, for profit or otherwise. I do not represent any of the brands seen here.
1. Clothing and Accessories SAMPLE
These rose gold strappy heels boast buttery-soft leather and a water-resistant coating. Enjoy the ultra-feminine sheen atop 2.75″ heels and a double-wrapped ankle strap with flexible sizing. The crinkled-aluminum texture adds a special pop to an otherwise classic summer look. You can also buy them in gold, silver, and white. Pair them with skinny jeans and a flowy top.
2. Tech & Business SAMPLE
The Zoom 8 handheld recorder boasts 12 simultaneous recording tracks and interchangeable capsules for easy, hassle-free audio recording. Enjoy a touchscreen, app-driven interface that ensures you have access to all your data at the tips of your fingers (literally). Swap between pre-programmed Field, Music, and Podcast settings to best capture the intent of your recording session.
3. Food & Drink SAMPLE
This decadent milk-chocolate cake is a fan favorite, oft-requested for birthday parties and holiday celebrations. Relish the chocolate ganache and buttercream icing with each bite. A sprinkle of espresso powder gives this rich dish a bit of an edge. Request more or less chocolate drip to customize the finish of your perfect cake. Ask us about our custom lettering, too.
4. Software & Digital SAMPLE
WordPress is a handy DIY website builder with a broad feature-set catering to tech experts and newbies alike. With over 11,000 UX templates to choose from, users can expect to have their blog, eShop, or business website up and running in a matter of minutes. Choose from a free plan (with a .wordpress.com URL) or one of their many flexible paid plans, which come with a custom domain address, a business email, 24/7 support, and more.
5. Events & Attractions SAMPLE
Games Done Quick (GDQ) is a biannual week-long digital event dedicated to raising money and awareness for several charities, like the Prevent Cancer Foundation and Doctors Without Borders. The program streams live on Twitch with a rotating cast of hosts and gamers—all with the sole purpose of playing games as quickly as possible. And if this means exploiting various bugs and uncanny glitches in order to do so, then so be it. You’ll never look at your favorite video game franchises the same!
CB Copywriting 