Use case: You have a solid brand, you have a worthy product, and now you’re looking to pitch that product (and your own expertise in the industry) to potential customers all over the web. Brand building copywriting should do two things: (1) Introduce you as a friendly, professional expert in your field, and (2) Have a powerful call to action enticing readers to buy your product or sign up to hear more. Typical word count will be between 500-800 words. Average focus SEO keywords: 3-5.
Please note that all of these blogs are intended as hypothetical samples only. They do not represent actual clients and the content has not been posted elsewhere on the web, for profit or otherwise. I do not represent Starbucks in any way.
6 Easy Ways to Make Quality Coffee in the Comfort of Your Home
Cold and flu season is upon us and the weather is cooling down. You may have less of a desire to go trekking for food and drinks and, of course, you’re wary about order-in apps thanks to exuberant delivery costs and hidden fees. But you still need your morning caffeine kick. Why not become a coffee brewing expert, right in the comfort of your own kitchen?
Making your own coffee beverages at home can save you money, contribute to better health (skip the added sugar!), and help you develop a deeper understanding of the craft. Here are a few ways you can make quality coffee easily at home.
1. French Press
What you’ll need: A French press machine, hot water, and course ground coffee beans.
Making coffee via French press will remind you a lot of brewing a cup of tea. You leave the coffee ground, crushed to a medium-grain powder, in a cup of hot water and then strain out the liquid when it’s ready. You’ll want to add 1 heaping tablespoon of ground coffee to every 200 ml (6.7 oz) of boiling water. Leave the plunger above the water, don’t press it down. Wait 3-4 minutes, push the plunger all the way down, and pour.
Best for: People who want to grind their own beans at home.
2. Aeropress
What you’ll need: An Aeropress device, hot water, and medium-fine ground coffee.
Aeropress is a rather new coffee-making invention, having just hit the market in 2005. Think of it like a chunky syringe forcing the liquid through a simple filter. With Aeropress, grind size will affect how long you end up steeping the grounds for, typically ranging from about 10-50 seconds. That makes this method incredibly fast to prepare and super flexible. The finer the grounds, the quicker the pour.
Best for: Those wary about bitterness and acidity.
3. Drip Coffee / Pour-Overs
What you’ll need: A cone and paper filter, hot water, and medium to medium-fine coffee grounds.
This is where a “traditional” coffee maker comes in (also know as batch brewers); you know, the one that plugs into the counter wall. You are most likely familiar with the modern batch brewer. But this method can also include “pour overs”, which have a cone, filter, and drip technique just like the machine version except you have more control over the flow. You’ll want a 1:17 ration of coffee to water, for example 42 grams of coffee to 700 grams of water.
Best for: Those who want drip coffee with more customizability.
4. Bialetti Moka Pot
What you’ll need: A moka pot device, hot water, and finely ground espresso beans.
The moka pot is hugely popular in Italy and works wonders in petite kitchens thanks to its compact size. It’s also known as a “stovetop espresso maker” and you might have seen it packed as a common camping item. You’ll want to grins about 20 grams of espresso beans, fill the moka pot with water, place the grounds in the filter basket, and attach the basket to the water-filled base. Then, place over a stove top or open flame and wait until you hear a hissing, bubbling sound to indicate it’s done.
Best for: Those who love dense espresso.
5. Instant Coffee
What you’ll need: Boiling water and a packet of Starbucks VIA Instant.
Instant coffee gets a bad rap but newer production techniques have made it on par with traditional hot brew methods. Anyone who loves coffee on-the-go will appreciate the simplicity of ripping open a perfectly measured packet of Italian, Pike Place, or French roast and being ready to go, just like that. You can also get iced coffee varieties, made to mix easily with cooler water.
Best for: Travel, spontaneous coffee urges, and lightning-speed preparation.
6. Verismo Machine
What you’ll need: Verismo machine and pods (or reusable cups and medium grounds).
Verismo and other pod-based coffee makers are all the rage lately. Keep the tank clean and filled with water and you can have a cup of perfectly brewed coffee at a moment’s notice. Just pick your pod flavor, insert it into the machine, close the door, and select your drink size. To save on waste, you can also get reusable “pods” and fill them with medium-ground coffee.
Best for: Those who want to “set it and forget it.”
Still feeling like a coffee newbie? Check out the Starbucks Coffee Match quiz and we will pair you with your perfect beverage.
CB Copywriting 